The Pit & Pithy, an original Blog
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Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can βkeep on keepinβ onβ being visionaries, changemakers, and free-thinkers. π
Evangelizing courage the liberation we all need to opt outside the script we've been given.Β
From sowing the seed to stealing the scene.
Taylor Kampia from Make a Scene Media and TaylorK Photography helps us take the first step.
How to use your Positioning Statement to seed your brand strategy.
I’ve been marching up and down the beach, beating my drum for positioning. I’m telling everyone who will listen: take the time to write a positioning statement and your marketing will flow like the chocolate in the...
Stellar communication is your unfair advantage.
My girl Beth Collier is a class act. She just gets life right. She knows that the key to just about anything we want to accomplish in life is found in exceptional communications skills.
Want to lead a team into a business battle? You’d better...
Drop those dope drupes.
Stoned Fruit is my baby and it represents my most seasoned creative endeavor to date.
Picture it. 1983. Suburban Pennsylvania. 13-year old me pouring over issues of Communication Arts while eating her Life Cereal. Mamma is a commercial artist and painter. Pappa is an...
Developing the Core Values to secure $10 million in 24 hours by leveraging something they already knew.
Our tale starts on a Tuesday. The atmosphere is electric. It’s full of anticipation, worry and excitement. Their reputation hinges on this moment. The Black Swan Private Equity Fund...
Breakthrough real estate firm bakes a brand from scratch and now we all get cake.
Anyone who meets Eboneese Thompson knows that she has the magic. I’ve been at the entrepreneur game for a long time and I have rarely come across someone of her spunk and stick-to-it-iveness. She is on a...
With partnerships, pods, and bonded pairs.
I’ve got a huge brand crush on my local auto garage. I love to read their love notes in every service touch. The service reminder decal on my windshield tells me when I need to come back but adds “You rock!” Everyone from the front...
“Pain points;” These two words get batted around business circles more than a shuttlecock on the first spring day.
People are always talking about how identifying “the thing” that really hurts your ideal client is “the thing” they’ll throw money at...
How to massage a non-traditional career path into the CEO’s journey.
When last we left our heroes, I showed you 5–7 areas in which you can really double down on creative content to create a more personality-driven LinkedIn profile. LinkedIn profiles aren’t meant to be a digital...
Because LinkedIn loves to do the selling for you….if you let it.
You’re living that LinkedIn life lately. Sweet. Despite its bad rap for being a bit <dry cough> dull, there’s a lot to love about LinkedIn. And while I never find myself bingeing on my LinkedIn feed, I...
Teachers/researchers get real about recruiting talented students in a virtual landscape.
Get ready for a #humblebrag, y’all. I’m lucky enough to partner with King Productions on some pretty fun projects. It’s right smack dab in the middle of my “zone of...
Out: Food Security | In: Food Sovereignty — DC’s most- charitable campaign get a messaging makeover.
In partnership with King Productions. There's so much to love about Bread for the City. This DC nonprofit is a name brand institution known for providing a holistic...
