Optimization Coaching

Done-With-You means a collaboration between you, the subject of this profile, and the copywriter. This isn’t “write a check and forget it” or a total outsource, that’s “Done-For-You.” In our process, you’ll work just as hard on your LinkedIn Profile Makeover as you would if you were on your own—and we’ll match that energy with gusto. Together, we’ll co-create something infinitely more awesome. Done-With-You is a team effort that enables you to not only get complete copy makeovers, learn what it takes to create an amazing LinkedIn profile…AND with your copywriter and all-round LinkedIn expert guide, you'll discover things you didn't know about yourself. Together, you’ll dive even deeper into the things that matter. Done-For-You is what is on the surface, whereas Done-With-You coaxes forth your best self. 

Like anything, you get out of it what you put into it. You can spend the bare minimum amount of time validating your Positioning, Headline, Keywords, and Copy and consistently showing up for meetings. You can never login to Kajabi once and still have an elevated experience. Ooorrrrrr, you can go all in for three weeks, participating with enthusiasm and gobbling up all that juicy content. You can take in all of the optimization coaching and teachable moments and dedicate yourself to investing your time and effort into becoming a well-respected thought leader making real connections on LinkedIn. We give you A+ copywriting, on brand and message. The rest is up to you.

With a little advance planning with the calendaring of 1:1 sessions and some prioritization of feedback, we can get from Day 1 to “Meet the New Me” in three weeks or less. The longer the stretch between meetings and approvals, the longer the timeline. However you like to work; your wish is our command. During that first call, we’ll identify key dates and our timeline.

A positioning statement is a marketing tool that has the uncanny ability to clarify the central tenants of any personal brand. Who are your people? What do they need? Who are you? What do you deliver? Why are you special, different or the One? Once we have those answers clearly articulated, the copy just falls into place. Now, everyone is playing from the same sheet of music.

Sure. But we don’t know your industry as well as you do. Nor do we know the natural language that people will use to search for someone like you. We also don’t know the top 10-15 keywords that we must have in copy. Keywords are super important and we need your help.

Absolutely we can. Let us know what you need and we’ll meet you there to the best of our ability.

Scheduling is our greatest variable in determining a timeline. Proactive planners can enjoy a schedule that looks like this:

WEEK 1: Discovery and Positioning

WEEK 2: Keywords, Headline, and About Section

WEEK 3: Experience, Education, and Volunteer + Upload

If we all agree to a slow-cook or a fast-turn, anything is possible. The key will be in set expectations and savvy scheduling.

We work with folks from all over the world. Sometimes timezones are easily coordinated and sometimes they really suck. No matter the situation, we’ll do our best to make it work in unconventional times if you do the same.

It happens. Sometimes even the best chef misses the mark. Email Rebecca directly at [email protected]. She’ll know just what to do.

We thought you’d never ask. Single strategy sessions are available here.

You need a good headshot and you need a banner image that will stretch and shrink to screen size without losing legibility. LinkedIn headshots are recommended to be 400x400 pixels and the cover image should be 1,584 × 396 pixels.

You need a good headshot. And by good we mean clean, contemporary, scalable. Dark, busy, and dated? Find yourself a good photographer doing professional portraits. This is an investment in your career. (Folks in DC/MD/VA, we can’t recommend Taylor K Photography more. Tell her we sent you! And, our esteemed copyeditor Becky also wants you to know about a UK-based photographer who is doing professional portraits virtually.)

There is so much you can do with a perfectly polished profile. Start a newsletter. Seek out better connections. Spotlight your secret sauce. Go deeper on more optimizations. Want to work out a mini-brand strategy? Schedule some brand therapy.

Nothing gets us to resting bitch face faster than a no call no show. If you can’t make it, no worries. Just let us know or reschedule via Calendly. That said, shit happens. If you miss a meeting, we’ll chalk it up to life, If you miss two without communication, we’ll cancel the entire service.

We’d love to promise you that it would never happen, but we both know that people are people and sometimes they lose WIFI, cell service, and appointment reminders. If your copywriter misses a meeting, please let Rebecca know by emailing [email protected] and she’ll get you rescheduled and taken care of ASAP.

We love this energy! The best thing to do is to deeply think about what you want to do and where you want to go; this will be a key part of your first call. If you’re the kind of person who wants to work ahead, dig out any images you would like to feature on your profile (like your fav. headshot). You can also start getting your media together. What press/articles do you want to highlight? Make a list of your online mentions. And, of course, it’s never too early to start brainstorming your keywords and phrases. What words would you use to look for someone in your field of expertise?

At your service, Ms, Mr, or Mx. We’ll be right there with you every step of the way in your copy upload; in fact, it’s a key ingredient.  We'll help you upload your shiny new profile live on a call, one step at a time.

The magic of this service is in the rapid transformation. We need your buy-in to make this happen. A 3-business day turn on all feedback is appreciated—and expected—if you want to make it happen in three weeks or less. If you want to take your time with your transformation, giving yourself the space and time to give it the best of your bandwidth, that’s fine, too. As long as we’re all openly communicating, there is no endcap to this process. Unless it takes three months, then Octo Opelia starts tapping her tentacles impatiently. After all, she only wants you to be out there, living your best LinkedIn life and being really seen for the amazing human you are….

No.